Seeded Network
Pioneering Lending & Borrowing on Solana
My Role
Creative & Product Designer, I orchestrated the visual narrative, strategic design direction, and user experience decisions that transformed Seeded Network from concept to reality.
Team
1 Project Lead
1 Rust Developer
1 Marketing Manager
1 Advisor
1 Product Designer (Me)
Overview
At Seeded Network, I bridged creative vision with tactical product design, translating complex blockchain technology into an intuitive, engaging experience. Through close collaboration with developers, from smart contract architecture to NFT staking mechanics, I ensured our design maintained the perfect balance between innovation and accessibility.
BRANDING & VISUAL IDENTITY
Building a Trustworthy and Bold Identity
Planting the Seed 🌱
Stepping into Web3
Designing for decentralized finance demanded both courage and innovation. I crafted a brand identity that balanced cutting-edge freshness with the trustworthiness of traditional finance. Our foundation rested on three core pillars: Innovation, Security, and Community.
Every visual element, from our carefully selected color palette to typography and iconography, was deliberately chosen to convey both security and forward-thinking innovation.
Leveraging Solana's architecture provided the performance advantages and funding ecosystem necessary to push beyond conventional limitations.
Market Analysis
My comprehensive market analysis examined how both traditional financial institutions and leading DeFi platforms established their identities. This research revealed our opportunity: differentiate by blending modern, tech-forward aesthetics with familiar elements that instill user confidence.
Visual Strategy
Our visual language fused bold, contemporary colors with timeless tones, complemented by typography that balanced style with readability. This created an identity as dependable as it was innovative.
Comprehensive Documentation
I developed a clear, actionable brand guide encompassing typography, color theory, logo applications, and tone of voice. This ensured anyone on our team or partner network could authentically embody our brand vision.
Training & Implementation
Beyond documentation, I facilitated interactive workshops that immersed team members in our brand ethos. These collaborative sessions ensured consistent expression across all touchpoints, strengthening our market presence.
Market Differentiation
In the saturated DeFi landscape, establishing a distinctive visual identity was critical. I designed a system that simultaneously captured attention and communicated Seeded Network's unique value proposition, balancing futuristic elements with reassuring familiarity.
The result was a visual identity that spoke volumes: it was innovative yet approachable, instantly setting us apart in the space.
Outcome
Our strategic branding efforts elevated brand recognition while fostering deep community trust. By harmoniously integrating blockchain innovation with reliability-signaling design, Seeded Network established itself as a definitive leader in the competitive DeFi sector.
LENDING & BORROWING PRODUCT
Making DeFi Simple and Accessible
Reimagining DeFi Protocols
Overview
I transformed the traditionally intimidating world of lending and borrowing into an intuitive, user-friendly journey. Every touchpoint, from asset selection to transaction confirmation, was meticulously redesigned for clarity, simplicity, and engagement, welcoming even first-time DeFi users.
A significant technical challenge emerged from most smart contract developers' familiarity with EVM chains, requiring us to engineer creative solutions for Solana's non-EVM environment.
In 2021, Solana's DeFi ecosystem was still nascent. Our pioneering position meant developing robust, foundational solutions without established patterns to follow.
Objective
Our mission was clear: create an intuitive, frictionless experience for lending and borrowing that demystified DeFi's inherent complexity.
Simplifying User Flows
I deconstructed the user journey into logical, sequential steps that created a clear pathway from intention to completion. Each interaction was crafted to feel natural, efficient, and purposeful.
Strategic tooltips and contextual guidance were integrated throughout the interface, providing just-in-time assistance to users without disrupting their workflow.
Error Prevention and Recovery
With real financial stakes involved, error prevention became paramount. I implemented clear validation patterns, human-centered error messages, and straightforward recovery paths to ensure users could confidently recover from mistakes.
Smart Contract Integration
Through close developer collaboration, I seamlessly integrated secure smart contract functionality into the interface, translating complex backend operations into intuitive user interactions.
User Testing
We conducted extensive user testing sessions with both novice and experienced users to identify strengths and improvement opportunities. Their insights proved invaluable in refining the platform experience.
Dynamic Data Display
The interface featured real-time data visualization for interest rates, collateral values, and liquidity positions, ensuring users maintained constant awareness of their financial standing. This approach transformed complex data into actionable insights.
Complexity of DeFi Operations
DeFi inherently presents complex challenges, but I focused on simplifying these operations through clear language, intuitive design patterns, and progressive disclosure techniques that made advanced features accessible to all users.
Security Considerations
Security remained our highest priority throughout the design process. Every interface element reinforced our robust smart contract infrastructure, providing users with both tangible security and peace of mind while navigating the platform.
INCUBATION PROGRAM
Cultivating Tomorrow's DeFi Innovators
Planting the Seeds for a Brighter Future
Overview
The Seeded Network incubator was strategically designed to accelerate emerging DeFi projects. Through comprehensive support spanning technical mentorship, development guidance, and marketing expertise, we empowered these ventures to thrive in an increasingly competitive ecosystem.
Each incubated project presented unique challenges and opportunities, allowing us to tailor our support framework to address specific needs and growth objectives.
As our incubator network expanded, maintaining exceptional support quality became essential to ensuring sustainable success for every project in our ecosystem.
Holder-First, Easy Access
We engineered our lending platform with mobile accessibility as a core priority. Across both mobile and desktop environments, the interface delivered a seamless, secure experience with comprehensive information architecture that prioritized clarity and functionality.
The incubator framework embraced modularity, allowing projects to select specific support services spanning technical development, marketing strategy, and community building tailored to their current stage and future trajectory.
I established a robust network of industry veterans and successful entrepreneurs to provide mentorship, offering practical guidance and strategic insights that helped navigate the complexities of the DeFi landscape.
Funding Mechanisms
Seeded Network token holders gained exclusive benefits beyond mere ownership, including privileged access to private investment rounds and early-stage opportunities. We developed a streamlined onboarding protocol for new projects that established clear foundations for long-term success.
By strategically integrating diverse funding approaches including token sales and staking mechanisms, we helped projects secure necessary capital while maintaining alignment with their strategic vision and roadmap.
Want to dig a little deeper? Check out the detailed project file here.
