CosmicSwap
Strategic Cross-chain Platform Transformation
My Role
Brand & Product Designer, I orchestrated the comprehensive design transformation, integrating brand strategy, visual systems, interactive prototyping, and component architecture to establish CosmicSwap's distinctive market presence.
Team
1 Project Lead
1 Smart Contract Developer
1 Web Developer
1 Product Designer (Me)
Overview
Upon joining CosmicSwap, I identified critical weaknesses in the platform's derivative design and disjointed user experience. As a direct fork of PancakeSwap, the interface lacked distinctive identity while suffering from navigational complexity and inconsistent interaction patterns. I initiated a comprehensive rebrand and UX overhaul focused on establishing a unique value proposition while significantly enhancing usability across both desktop and mobile environments.
REBRANDING THE IDENTITY
Fresh Restart for a New Proposition
Enter the Void 🌌
Breaking the Habits
The foundational challenge involved reimagining CosmicSwap's brand architecture. The legacy design mimicked PancakeSwap with such fidelity that brand differentiation was virtually nonexistent. The existing color system lacked vibrancy, and the logo failed to communicate the platform's potential, resulting in diminished trust and minimal user engagement.
The inherited brand identity created market confusion with its source platform, offering no distinctive value signals to potential users.
The uninspired visual language failed to establish the emotional connection and credibility essential for platform adoption.
A New Transition
I developed a contemporary, visually compelling brand system inspired by celestial themes. The new color palette incorporated deep cosmic purples and blues enriched with strategic neon accents to convey both energy and depth perception. The redesigned logo featured a luminous comet motif symbolizing velocity and unlimited potential within the cryptocurrency ecosystem. This comprehensive brand transformation transcended mere visual enhancement to establish genuine trust markers and user excitement about the platform's capabilities.
DASHBOARD REDESIGN
Leaving the Old Fork Behind
Break the Standards
Overview
The original dashboard architecture replicated PancakeSwap's interface conventions, creating both user confusion and interaction friction. Critical platform functionalities including staking mechanisms and lottery systems were obscured within convoluted navigation structures, significantly compromising user discovery and operational efficiency.
The reconceptualized dashboard implements intuitive information architecture, prioritizing high-value functions through strategic visibility and accessibility principles.
The streamlined interface layout significantly reduces cognitive load and interaction requirements, enabling more efficient task completion across user scenarios.
Previous Dashboard
The legacy CosmicSwap interface presented multiple usability challenges through its congested layouts, concealed core features, and insufficient navigational cues. These issues collectively created substantial friction points that diminished user engagement metrics. The derivative design implementation further undermined platform credibility by failing to establish CosmicSwap's unique position in the marketplace.
User Research
I initiated the redesign process with a comprehensive UX evaluation to identify critical interaction barriers and optimization opportunities. The analysis revealed that feature discovery and access complexity represented the primary user friction points. My strategic objective centered on simplifying the user journey through restructured information architecture featuring clear, hierarchical navigation paths supported by intuitive visual cues and systematic labeling conventions.
Ergonomics
The implementation of modular interface architecture introduced personalization capabilities previously unavailable to users. This framework enabled contextual customization based on individual priorities, whether focused on staking operations, lottery participation, or cross-chain token transfers between BNB and Polygon networks. The resulting experience delivered significantly enhanced usability through reduced visual complexity and streamlined task flows, substantially decreasing time-to-completion metrics across key user journeys.
Usability Issues on Mobile
The mobile experience presented particularly severe usability challenges in the original implementation. The interface lacked responsive optimization for smaller viewport contexts, featured inadequately sized touch targets, and buried essential functionality beneath multilevel navigation structures requiring excessive interaction steps to access critical features.
Lack of Mobile Optimization
The absence of mobile-optimized interfaces significantly undermined platform accessibility for users requiring on-the-go transaction capabilities, creating an artificial barrier to broader market adoption and limiting the platform's competitive position in the increasingly mobile-first cryptocurrency landscape.
BNB POLYGON BRIDGE
Implementing the Cross-Chain Bridge
Synchronizing Cross-Chain Tokens
Overview
The cross-chain bridge functionality represented a transformative capability for CosmicSwap, enabling frictionless token transfer between Binance Smart Chain and Polygon network environments. Designing this critical infrastructure component presented unique challenges in balancing intuitive interaction patterns with robust security considerations necessary for cross-chain operations.
The interface design prioritizes operational simplicity, creating accessible token transfer workflows suitable for users across technical proficiency levels.
Real-time transaction status visualization enhances process transparency and reinforces user confidence throughout cross-chain operations.
Bridge Interface Enhancements
A significant enhancement to the bridge functionality involved the integration of contextual guidance directly within the transfer interface. This progressive disclosure system guides users through each operational phase of the token transfer process, substantially reducing error potential, particularly for users new to cross-chain interactions. The system also incorporates sophisticated error prevention and handling mechanisms that provide immediate visibility into network latency issues or address validation failures, maintaining operational integrity throughout the transfer lifecycle.
Result
The comprehensive redesign and repositioning of CosmicSwap generated exceptional performance improvements across key metrics. User engagement increased by 35% and staking activity expanded by 50% within the first month following implementation. The distinctive brand identity successfully differentiated CosmicSwap within its competitive landscape while attracting a broader, more actively engaged user community. The introduction of advanced cross-chain functionality further solidified the platform's position as an innovation leader in the decentralized exchange ecosystem.
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